

According to Tony Berger, founder and CEO of Trip Factory, the final 6,000 square foot space opening early next year in New York will have multiple experiences, three of which will be sampled in one evening: Titanic, some "bullying" experience, and a third experience to be specified later. Trip Factory is designed to be something larger, of which the tendrils can supposedly only be seen in this Titanic experience. The room is studded with speakers and fans. The boat, a recreation of a Titanic lifeboat, is realistic. It's pretty hard to judge what future Trip Factory experiences will be like from this brief event, but a first-timer is bound to be pretty confused. Unlike The Void's Ghostbusters experience at Madame Tussauds last year, or more elaborate pop-up escape room events, Trip Factory's current experience is basically an extended teaser for a larger immersive mini theme-park opening early 2018 in Manhattan's nearby Chelsea Market, as well as in Las Vegas and Los Angeles. This one, called Surviving The Titanic, involves dropping from the Titanic in a lifeboat as the doomed ocean liner sinks. The premise is that a mysterious scientist is recreating dreams to experience them first-hand. Starting next Monday, it will cost visitors $15 to experience it. And unlike the VR rollercoaster we've experienced here (and elsewhere) in the past, this was more of an immersive theater installation.

Here, a limited-run virtual reality experience called " Trip Factory" has been set up. We were right off the Highline - the elevated park and major tourist attraction -at Samsung's flagship 837 showroom in Manhattan's Meatpacking District.

No, we weren't exactly sure what just happened, either. I looked at my colleague as we took a breather at the bathroom sink, moments after we had sat together in a boat.
